How to evaluate your competitors

Evaluating your competitor's e-commerce strategy is straight forward and rely on some known tools.

Start with their website and create a swot or a comparative table. Look at broad categories content, offers & promotion, Checkout, Design, Organization, User friendly, etc. and deep dive into specific parameters:

Then, look into the customer journey. Home page > Search > Product info > Shopping basket > Checkout > Delivery and after-sales. Always keep in mind the visitors and the customers, who they are, what are they looking for, why, what do they like, dislike, etc.

Finally, deep-dive into the checkout process: the login, order options, payment options, order tracking, other services, and options, etc.