Business Storytelling and Influence

Business storytelling is all about how to pitch an idea, how to sell a project effectively in a company. The key is being able to be clear, concise with high impact communication. Having great communication skills is key to any leader. However, most presentations are used to present DATA not to persuade. Prensentations can fall in 5 different cardinal sins:
 * 1) No Clear Point
 * 2) No audience benefit
 * 3) No Clear Flow
 * 4) Too detailed
 * 5) Too Long

The actual pitch is just the tip of the iceberg, therefore, these sins are often a sign of a weak preparation. this page will cover both the presentation and the preparation. The content and delivery. The methodology is split in X steps: Goal, Audience, Time, Research

The icebreaker

The Icebreaker represents the first words of the presentation. The icebreaker is a way to capture the audience's attention and to set the tone of the following presentation. Depending on the presentation, it can last a couple of seconds or several minutes. Some example of icebreakers include: An icebreaker can be many more things, as long as it serves the same purpose.
 * 1) Questions: directed at someone in the audience or the audience in general
 * 2) Factoid: A little known fact or a striking statistic
 * 3) Retrospective or prospective: looking forward or backward
 * 4) Anecdote: A short story
 * 5) Quotation
 * 6) Aphorism: A familiar saying
 * 7) Analogy: A comparison between two seemingly opposite subjects to help make complex topics easier.